Why Gen Zers Are Over Career Progression Promises (And What They Want Instead)

We surveyed 200 British Gen Zers, aged between 18 and 29, about how they feel about work. What motivates them? What demotivates them? And how can companies attract, retain, and train this new generation?

What Gen Z wants from the workforce isn’t necessarily what companies are offering. There’s a big divide forming that risks huge consequences as Gen Zers become bigger and more influential in the world of work.

Download our exclusive whitepaper to find out what this first generation of digital natives want, and how businesses can get the most from them.

What you'll learn:

  • Gen Z's biggest motivators – and why they go against traditional measures of work success
  • Why they want to keep learning – but not for the next promotion
  • How they feel about DEI – and why recent rollbacks may put them off

Written by Valentina Passoni MSc, PCC, CPCC, TLCP, Dr Albert Viljoen, and Kristina Proffitt